The Value of a Good Sign

We respond to each request – whether it’s a maintenance issue from an existing customer or getting an estimate to a prospective customer – with a Sense of Urgency that is unique in this industry. We return calls, keep appointments and respond to all requests quickly and professionally. We also provide Individualized Service to meet unique needs in creating designs that meet budget requirements and serve the best interests of customers for years to come.

The Value of a Good Sign:

A sign is an important statement about who you are and what your business is all about. A sign lets passersby know your business exists and serves as a beacon for those looking to find your location.

Signs are much more than words or images on plastic, glass, wood or stone. Your sign can be your most valuable marketing tool; an important advertising medium and an instant way to brand your business by reinforcing your graphic identity. Your sign is a true investment in the success of your company. If you need to reach visitors or those new to your area, an effective sign may be the only way to do that quickly and effectively. The right sign also can help attract new customers and even create impulse purchases. For many companies that rely on impulse buyers, signs are the primary means of triggering that impulse.

Your Sign is a Long-Term Investment:

A quality, well-designed sign is effective the day it is installed and remains that way for many years. The right sign not only looks good, it is cost-effective as well. In fact, when compared to other advertising mediums, it is amazingly inexpensive. When using measures relied on by the advertising industry to assess the effectiveness of dollars spent on advertising, the value of signage becomes apparent.

When evaluating the cost-effectiveness of signs using REACH (types of customers reached), READERSHIP (how well people recall or recognize your message), FREQUENCY (the number of times your message is read by the same person) and COST PER THOUSAND (the cost of delivering your message to your audience), your sign will prove to be your most shrewd investment. Based on a hypothetical scenario using realistic values and costs, the following cost-per-thousand exposures was determined*:

Broadcast Television -- $6.60 per thousand
Newspaper -- $1.56 per thousand
Outdoor Advertising -- $0.82 per thousand
On-Premise Sign -- $0.13** per thousand

We look forward to the possibility of working with you to create your custom sign and becoming a partner in the success of your business.

*Source: “What’s Your Signage?” New York State Small Business Development Center, 2004
**Based on a 12-year sign life